UpliftExchange

Complete control means better campaign results every time.

Get your ads up and running with a minimum of effort, and use UpliftExchange's powerful tools to manage your campaign from top-to-bottom. Fine-tune your campaign to maximize returns and increase impression count. Utilize TrafficEngine's SMarT platform and get total control to optimize your campaign, ad, and targeted keywords.

With our search marketing technology, you can:

• • Manage your campaign from the ad level, where you can update orchange your title, ad copy, individual keywords and bids
• • Globally control submissions to customize and optimize your entirecampaign and listings with file submission
• • Define keyword segmentation/matching strategies based ondefinable criteria: maximize your reach by appearing in all searches containing your keyword, get laser-accurate targeting by requiring a precise match with your keyword criteria, or filter your results by blocking specified words and variations of your keyword

You're the expert. Put that expertise to work with PPC campaigns that improve your marketing efficiency and success. Identify which keywords your customers use to find you, your target customer acquisition cost and which advertising campaign delivers the best results. PPC advertising allows you to dynamically calculate your return on investment.

UpliftExchange gives you complete control. Refine, delete, or add new keywords as needed to target customers and optimize your campaign. Don't tolerate underperforming ads; our technology helps you find, fix, or delete them as needed.

Track campaign success with our dashboard interface

Our dashboard interface gives you the information you need to make informed decisions about your campaign; visualize sweeping trends of performance against a configurable time line or dig in to the minutiae by ad unit, viewing the ROI, clicks, or any of several data points.

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